Apple Plans to Launch Vision Pro Mixed-Reality Headset: Apple is gearing up to launch its highly anticipated Vision Pro mixed-reality headset in February, marking the tech giant’s entry into a new product category since the introduction of smartwatches in 2015. Production of the headset has been ramping up at Apple’s Chinese facilities, with units expected to be ready for customers by the end of January and hitting shelves in February, according to a report by Bloomberg.
The Vision Pro represents Apple’s foray into mixed reality, a technology that combines elements of virtual and augmented reality. Despite Meta Platforms’ current dominance in the market, Apple is determined to make a significant impact with its innovative offering.
The upcoming launch is set to be Apple’s most complex to date, requiring new sales strategies and equipment. The headset features customized components that must be accurately assembled and packaged at the point of sale to ensure a proper fit, crucial for optimal content display and user comfort.
To prepare for the launch, Apple is enhancing its retail stores to accommodate the Vision Pro and its accessories. The various sizes and configurations of the headset will necessitate additional storage space, and new demonstration areas will be set up to allow customers to experience the product firsthand.
Proactively addressing the challenge of educating staff and customers, Apple is conducting training sessions for retail employees. At least two staff members from each outlet will attend sessions at Apple’s headquarters to learn about the headset’s features and proper fitting techniques.
While the Vision Pro’s release may not be as extravagant as previous Apple product launches, the company is committed to encouraging customers to take a fresh look at the technology. Apple first unveiled its venture into the mixed-reality world in June, with CEO Tim Cook describing it as “the first device you look through and not at.” Cook emphasized a different retail process during a November earnings call, indicating that demos in stores will play a key role in showcasing the unique features of the mixed-reality headset.
